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A sartorially savvy friend is nice to have, but shopping for this kind of fashion-forward person can be a real challenge. What do you buy for someone with very particular taste in clothes and accessories? Many of us fail trying to solve this problem and end up buying an unimaginative, unmemorable gift, but this doesn't have to be the case.

Just in case you haven't heard of it up until now, the brand that could have the solution to your gift-hunting problems is Ice-Watch. A Belgian brand which has become hugely popular in no time at all, Ice Watch has many celebrity fans and endorsers. As well as the British girl band The Saturdays, famous faces such as the DJ David Guetta and US socialite Paris Hilton have been photographed wearing Ice watches to glitzy events.

This isn't the only reason why Ice watches make great gifts, however. They are hot fashion accessories, available in a range of fierce and fearless colours and designs. Ice watches are versatile, lightweight and easy to wear, which is why they work well with virtually any outfit.

Before you can start shopping for the ideal Ice watches gift, however, there are a few points you need to consider.

Let's start with the colour of the watch. After all, this is one of the most instantly noticeable things about Ice Watches. Think about the tastes of the recipient of your gift, and what colours she tends to wear a lot. Does she even have a favourite colour? If you get nowhere with this, it might be best to choose the gleaming white Ice watch, as it is neutral enough to go with anything.

One final thing to bear in mind when buying Ice watches for fashion-conscious friends is that you don't have to spend too much. All Ice watches are affordable and good value for money, but they are nonetheless fantastic gifts.