Finding Expired MLS Listings
If you are a real estate professional, leads from expired MLS listings might be a great supply of revenue. Getting an expired listing to sign with you are generally the result of a benign communication such as a listing letter, or as blatant as a door knock and face to face meeting. Regardless of how you method the prospect, it is very important to comprehend the mindset of your target client.
As you evaluate the mindset of the potential buyer, it is vital to know that they are a motivated seller that has for one reason or another not been able to achieve the goal of selling their land because of their existing listing agent. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more effective than what their current real estate agent offers.
For prospects of this sort, expired listing script may not be the most helpful way to communicate. Although these letters are low cost and might be sent out in mass, often, expired listing letters, postcards or merchandise are received well after the prospect has already signed with a competitor. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. Because of this, the prospect may possibly receive the expired listing letter well after they have previously signed with a additional real estate agent.
For REALTORS that use expired listings as a supply of business a more useful tactic may perhaps be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most thriving REALTORS use these types of tools to seize leads and get listings before their competitors. Because of these services, the real-estate specialist utilizes a first mover advantage to capture the listing before the competition. Repeatedly, this minute advantage is all that the agent needs to get the business.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Again, this indicates that expired listing letters may perhaps not be the most effective method in which to prospect mls listing leads. Faithfully, the motto that the early bird gets the worm applies to these scenarios, and the successful REALTOR must alter their lead generation plan accordingly.
As you evaluate the mindset of the potential buyer, it is vital to know that they are a motivated seller that has for one reason or another not been able to achieve the goal of selling their land because of their existing listing agent. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more effective than what their current real estate agent offers.
For prospects of this sort, expired listing script may not be the most helpful way to communicate. Although these letters are low cost and might be sent out in mass, often, expired listing letters, postcards or merchandise are received well after the prospect has already signed with a competitor. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. Because of this, the prospect may possibly receive the expired listing letter well after they have previously signed with a additional real estate agent.
For REALTORS that use expired listings as a supply of business a more useful tactic may perhaps be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most thriving REALTORS use these types of tools to seize leads and get listings before their competitors. Because of these services, the real-estate specialist utilizes a first mover advantage to capture the listing before the competition. Repeatedly, this minute advantage is all that the agent needs to get the business.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Again, this indicates that expired listing letters may perhaps not be the most effective method in which to prospect mls listing leads. Faithfully, the motto that the early bird gets the worm applies to these scenarios, and the successful REALTOR must alter their lead generation plan accordingly.
About the Author:
REALTORS, get RedX expired listing letters and sales tools to help grow your listings and close more sales. Go towww.TheRedx.net to discover how you can accelerate the growth of your real estate business and close more sales
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