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Co-branded cards are becoming immensely popular in the business fraternity. The co-branded card program is essentially an association of credit cards such as VISA and MasterCard and businesses. These three groups benefit heavily from the co-branded debit cards.

The credit card companies also benefit heavily through the co-branded debit cards. These companies earn money through the interest rates that are charged for the purchases by the card holders. Also, a person having the card can also open an account with the bank.

The credit card companies also get lots of benefits from co-branded debit cards. The credit card companies are able to generate future relationships with their customers who may buy credit from them in the future.

The co-branded card programs provide huge benefits to the businesses. By working in association with the co-branded card programs, businesses can enhance the loyalty of their customers towards their company.

Many retail stores are entering the co-branded card programs to enhance their customer base and to hold back their existing customers. Through the co-branded debit cads, businesses can provide several other benefits to customers. These mostly include charging less or no interest rate for a specific period, providing attractive discounts on purchases made and discounts and so on.

Through the debit card programs, businesses can easily know the way how their customers spend their money. Through this, businesses can devise more and more new marketing strategies. Furthermore, customers can also use these cards as prepaid cards.

The risk of fraud and scam decreases with the co-branded cards. These cards also minimize the risk of the card being misused by cheaters.

Many businesses based in America, Europe, Asia, Africa and the Middle East are gaining huge benefits by implementing the co-branded card programs or the generic card program. Thus, the prepaid card programs benefit both the businesses as well as their customers.