Is it cost effective to build your own business websites?
Ask yourself a couple of basic questions before we dive in. Firstly, what type of situation are you in? and secondly, why do you need to build a website? What is it for?
You don't have to be Einstein to create a basic business website. This isn't to say that web design is straight forward, creating a successful website normally takes a lot of knowledge and time but if you aren't aiming your sights too high then you could achieve this without hiring a professional.
To be proficient at creating a web site you ought ideally be the sort of person who can pick things up quite rapidly and also be good at understanding new systems. This is often very applicable to people that own or run a business. There are several basic skills the need to be learned before starting a website build, these include but are not limited to; CSS, HTML and basic design and layouts. So before jumping in, you need to ask yourself Do you have the time available to gain these new skills?
Maybe you are out of employment and wanting to establish your own business. If this is your situation then creating your own basic website is completely achievable.
Your situation may well be at the opposite side of the scale and you may have no spare time. If this is your situation then building your own business website is not going to do you, your business or your family life and favours.
You also need to ask yourself what the website that you are hoping to create is for. To answer this you first need to look at your business market and the level of professionalism that is expected of it.
Are you a sole trader such as an electrician or a cleaner that just needs to set up a web presence so that people in your local area searching online for your kind of services can find your contact details and pick up the telephone? A basic business website may well be suitable if this suits your situation and building the website yourself might be the way for you to go.
You might, however, fall in to a category that is deemed to be more professional and after looking at the websites of your competitors see that creating a basic website is not going to actually gain you any new customers. If this fits your situation then it may be fitting for you to stick to running your business and to let a professional web designer develop a professional looking website for you.
You don't have to be Einstein to create a basic business website. This isn't to say that web design is straight forward, creating a successful website normally takes a lot of knowledge and time but if you aren't aiming your sights too high then you could achieve this without hiring a professional.
To be proficient at creating a web site you ought ideally be the sort of person who can pick things up quite rapidly and also be good at understanding new systems. This is often very applicable to people that own or run a business. There are several basic skills the need to be learned before starting a website build, these include but are not limited to; CSS, HTML and basic design and layouts. So before jumping in, you need to ask yourself Do you have the time available to gain these new skills?
Maybe you are out of employment and wanting to establish your own business. If this is your situation then creating your own basic website is completely achievable.
Your situation may well be at the opposite side of the scale and you may have no spare time. If this is your situation then building your own business website is not going to do you, your business or your family life and favours.
You also need to ask yourself what the website that you are hoping to create is for. To answer this you first need to look at your business market and the level of professionalism that is expected of it.
Are you a sole trader such as an electrician or a cleaner that just needs to set up a web presence so that people in your local area searching online for your kind of services can find your contact details and pick up the telephone? A basic business website may well be suitable if this suits your situation and building the website yourself might be the way for you to go.
You might, however, fall in to a category that is deemed to be more professional and after looking at the websites of your competitors see that creating a basic website is not going to actually gain you any new customers. If this fits your situation then it may be fitting for you to stick to running your business and to let a professional web designer develop a professional looking website for you.
About the Author:
Web Design Bristol company Willow Tree Design can give you help and advise on setting up your new business website. We have created many successful, high ranking websites for small and medium sized businesses. Bristol Web Design.
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