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Marketing is one the most challenging tasks faced by law firm start-ups. Small and medium sized law firms normally operate without a solid business development plan. This trend poses a serious marketing challenge as they rely on repeat customers and referrals to grow. Since this strategy may not support sufficient business growth, it is important to attract and retain numerous clients through a marketing plan that relies on very simple and effective methods. The rules of marketing apply to all levels and nature of legal practice. The following steps can guide a legal entrepreneur in marketing:

Bearing in mind the number of practitioners joining Malaysia's legal market and the existing pool of lawyers and law firms, an upcoming law firm can only thrive by getting referrals and repeat customers. This is only practical where previous customers were satisfied with the services that they were offered and are readily willing to recommend the firm to others and remain loyal to it as well. Although his strategy works at the initial stages of business, a law firm must go an extra mile and spend resources in marketing it services.

Get connected to the right audience After crafting the message that conveys what your firm offers and declares your worth, it is necessary to get connected to your target audience through networking and good customer relations. Establishing and maintaining a good relationship with existing clients can go a long way in promoting the growth of your firm. Other effective methods of making contacts include writing to various outlets, using Search Engine Optimization (SEO) to penetrate the internet market, harnessing the opportunities in social media and networks, and conducting widespread service promotions and campaigns.

Due to the large number of competitors in the Malaysian Legal industry, small and medium sized law firms often find it difficult to penetrate the market. As already mentioned, this is partly due to the high marketing cost, which most firms may not meet easily. However, it is still very possible to attract and retain many customers through a good customer care service and choosing the least costly marketing mix. It is possible to reach out to many customers by sending out a message that is catchy.

Crafting a catchy message is an important marketing step. It gives the law firm a chance to show case its expertise and experience in handling various cases. It also displays the specialties associated with individual practitioners within the firm, what areas the firm specializes in and why it specializes in them. This message must resonate with the mission and vision of the firm and show its uniqueness in the presence in the presence of other firms.

The internet offers a big opportunity for Malaysian law firms to market their services worldwide. The online platform is very convenient and has a potential of reaching out to very many good clients. A proper web site marketing strategy is necessary to drives traffic to the law firm. The content should engage the visitor and pre-sell the law firm's services in advance. Integrating various marketing strategies in the law firm's plan is sure way of fanning growth.